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Ego Massaging Statistics

I stand confused. I’ve got Google Analytics running on this blog, and a system provided by Quantcast, but according to these systems, I don’t really get many visitors per month. These hardy types view around 4,500 pages. Nothing special at all.

I recently had a look at the Urchin 5 statistics system that comes with my Media Temple hosting service plan, and I saw over 88,000 page views for May alone this year! OK, so this includes my own visits and my other two domains, but even so, that is one heck of a difference. The average session length is around 6 minutes according to my hosting server stats too, which seems to be quite a long time for search engine bots and the like to be spending sniffing around this blog.

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The difference is weird, and I don’t know which numbers to really believe. I’d love to think that 88,000 was right, and it is an ego massaging figure, but I suspect that 4,500 is the more accurate representation of the actual number of pages that are read by real humans. Even so, I’m not sure how to explain the enormous difference.

If anyone out there can tell me why there is such a difference, then I’d love to know.

Chad

+Alex Roe is from the UK, but has lived and worked in Milan, Italy, for many years. Alex has been interviewed by the BBC on Italy issues. He tweets news and information about Italy to over 37,000 Twitter followers via @newsfromitaly on Twitter.

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This is something I’ve been ruminating over for some time, and, finally, I think I’ve understood how Italy’s controversial and charismatic leader bends Italy to his will. In very simple terms the answer lies in marketing. Only Silvio Berlusconi has gone one step further and has used his marketing prowess via his control of Italy’s media to create his own market. Who are the principal customers? Why, Italy’s electorate, who also happen to be those who watch Berlusconi controlled television channels.

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