Italian Design is not Genius, It’s Genetic.

For this installment of my Interviews with designers, I will be chatting with Elisa Cirulli, an Italian interior designer based in the UK. Elisa’s work, as you will discover, has been nominated for an award. Paolo: Elisa, briefly describe your design background and career? Elisa: My passion for design goes all the way back to my childhood when I […]

Goodbye To Sergio Pininfarina, Creator of Legends

Sergio Pininfarina

On Tuesday, Sergio Pininfarina passed away at his home in Turin at the age of 85.  Pininfarina leaves an outstanding legacy of design classics which have brought beauty and style to the technical brawn of Italy’s major car manufacturers such as Ferrari, Alfa Romeo, Maserati, and Fiat.  His famous trademark “F” stamp can also be seen […]

Curiosity Kills Cats, but Makes Designers Rich

In this instalment of my series of interviews with Italian designers, Italy’s Chronicles’ design writer Paolo Feroleto had a chat with Debora Manetti of the Florence based Kmzero Design Positive which has worked with clients like Condé Nast, Wired Italia, Vogue. Paolo: Hi Debora, can you briefly describe your studio? What kind of work do […]

Italian Design Icons: Vico Magistretti

One of the highlights of my visit to Milan for the Design Week was the opportunity to visit the studio of legendary Italian designer Vico Magistretti. Since he passed away, his studio has been kept almost exactly as he left it.  Original prototypes made from objects found in his studio sit alongside many sketches and […]

Review: Milan’s Design Week 2012 – Part Two

For the second part of my look at the Milan Design week and Salone del Mobile, I wanted to show you the work of some of the younger designers whose creations were on show at the satellite events. The bigger events and brands have had their share of exposure, so I don’t really feel an […]

Review: Milan’s Design Week Fair 2012 – Part One

The Cube

Milan’s annual Salone del Mobile home furnishings exhibition and the accompanying design fair continues to grow each year giving visitors an abundance of choice and events to choose from. It takes a fair amount of virtually military planning when deciding what to see and what’s OK to miss out on – which can happen as […]

Milan’s Impressive Design Week


I admit it, until this year I had not really paid much attention to Milan’s design and furnishings extravaganza: Il Salone del Mobile.  Well, I righted that wrong this year. I spent a day and a half wondering the areas around Via Tortona, Via Ventura, and La Fabbrica Del Vapore close to my home in […]

Salone Del Mobile 2012 – Here I come!

While Italy Chronicles’ Italian design writer, and designer, Paolo Feroleto has visited Milan’s Il Salone Del Mobile design fair more than a few times and keeps a close eye on the event, I haven’t.  This is a little embarrassing seeing as I live in Milan, and the Salone Del Mobile is an event which creates […]

Design: Salone del Mobile 2012 Preview: Part two

Following on from part 0ne of my Salone del Mobile 2012 Milan, Italy design fair preview, here are more examples of home furnishing design on show at the Salone which are well worth looking out for. In Milan’s Via Tortona, the SuperStudio Group are creating a temporary museum for new design.  The museum offers young […]