Tuscany based Italian food maker and distributor Borgo de Medici, I recently learned, has won a contract to distribute its Italian food products in Australia. As a result, this Italian company has found that most of its business is now generated from outside Italy.
In times as tough as these, it’s good to hear about such successes and Borgo de Medici deserves a pat on its back. Well done Borgo de Medici! Here are some Borgo de Medici catalogues which show the attractive range of products the company offers.
Many Italian companies have the potential to do the same as Borgo de Medici. Indeed, they should not really have to rely on sales within Italy to keep themselves profitable.
Borgo de Medici may well end up being cited during Italian MBA courses as an example of one company which draws together many others, thus benefiting all of the members of this kind of joint venture.
Actually, I’m going to contact someone in Tuscany I know and ask whether he might like to contact Borgo de Medici and see whether the company can help distribute his excellent olive oil. And I know of another Tuscan business whose products may well be appreciated in Australia.
Over time, Borgo de Medici could become a sort of hub for the distribution of Italian products in Australia and, eventually, elsewhere around the world. I hope so.
Each of Italy’s twenty regions needs companies like Borgo de Medici in my not so humble opinion.
Borgo de Medici is being ably assisted by another Italian company – Florence based multi-media digital marketing public and media relations company, Flod.it (nice website too!). Both companies provide employment and thus livelihoods to others.
The Flodders, so to speak, are helping Borgo de Medici raise awareness of good Italian foodstuffs in Australia, which is something I arrogantly stated needed doing in a recent gripe post about marketing Italian food products beyond Italy’s boundaries.
Both Borgo de Medici and Flod qualify as Good Italian Things. Two more to add to the growing selection.
I like good news!
Alexandra says
Hi Alex
Just an update – for christmas we’ve actually developed facebook exclusive gift boxes for sale! And the fan count has upped significantly since last month 🙂
Check out the gift sets here –
http://www.facebook.com/BorgodeMedici?sk=app_169636556420716
thanks for your continued support of our efforts
Alexandra
Tuscany Villas says
Its really good. Tuscan food is my favorite and love savoring it. happy to know that it is spread around the world.
alexandra says
Wow Alex! I am thrilled that you are considering Borgo de’ Medici for a case study – knowing your eye is on us will spur me to do even better! I am passing this post on to the client who will be very happy indeed.
If you or anyone wants to know more about BdM you can contact Massimo Pugi, the owner – the info’s on their institutional website http://www.borgodemedici.it
And next time you’re in Florence stop by Flod for a coffee or lunch on us 🙂
grazie from another ‘Alex’ 🙂
Alex Roe says
Well, I like some good news in these somewhat dire looking times!
I’m always on the look out for Good Italian Things to add to my collection!
Cheers,
Alex