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Social Media Can Win Elections – Ask Milan’s New Mayor

Mayor of Milan Pisapia

The recent victory of centre-left candidate Giuliano Pisapia over Berlusconi favourite Letizia Moratti was an example of how new media can beat old media – if new media is exploited effectively. I know for a fact that Pisapia had a new media team working on his Milan election campaign strategy. Indeed, one of the people […]

Side Swipe at Facebook

Facebook remains as popular as ever here in Italy, much to the chagrin of Italy’s powers that be. Hence indirect an attempt to steer Italians away from social networking sites, such as Facebook.

Fake Silvio Berlusconi Facebook Page

After the attack on Italy’s prime minister Silvio Berlusconi yesterday, a number of Facebook pages sprang into life. Some Facebook pages praised the actions of Tartaglia, Berlusconi’s assailant, whereas others supported Berlusconi, and one seems to be fake.

Italy Takes to Twitter and Tweets

Initially, many Italians found Facebook a little off putting, and did not take to it. Maybe Italians did not like having to deal with settings and an interface in English. Now Facebook is in Italian, Italians are all over Facebook. Now, the same thing seems to be happening with regard to Twitter.

L’Aqulia, Abruzzo Earthquake News

As time passes, and further aftershocks continue to jolt the earthquake struck region of Abruzzo in Italy, more related news is emerging. Not all of it is pleasant either.

Facebook Fascination in Italy

At the start of this year I often made a point of mentioning Facebook to my new master students, especially those doing marketing and media relation’s masters, but not only.