untitled design (1)

Learn Italian online

Italy Gets All Fired Up Over US Gun Ad But Misses Info in Its Own Backyard

Italy is up in arms over an advert created by US arms maker Armalite. The ad, which shows Michelangelo’s David holding a fearsome looking AR-50A1 rifle and carrying the slogan ‘A Work of Art’, has even managed to irritate Italy’s culture minister who claims the advert both offends and breaks the law.

Culture minister Franceshini has called on Armalite to withdraw the ad. Heaven knows why.

As you will discover, and as Italy’s culture minister has yet to, Michelangelo images have been used on a range of sporting shotguns which go by the name Michaelangelo by, wait for it, an Italian gun maker! Someone else who ‘offends and breaks the law’? Or is it OK because the gun-maker in question is Italian? Hmm.

What’s worse? An ad of showing one of Michelangelo’s works brandishing a gun or a gun brandishing the work of Michelangelo?

David, the subject of Michelangelo’s iconic statue, is well known as the biblical hero who killed the giant Goliath with a stone slung with a sling, so the connection between the Armalite gun and David is quite clear. Slings, after all, were ancient forerunners of guns.

think in italian logo dark bg 1

Stop reading, start speaking

Stop translating in your head and start speaking Italian for real with the only audio course that prompt you to speak.

Here’s the ad which has so irked Italy:

The Italy Offending Armalite Ad
The Italy Offending Armalite Ad

Note how Armalite tastefully covered David’s private parts with a strategically placed fig leaf.

Neither Italy, nor its culture minister, appear to know of the Italian gunmaker Luciano Bosis which both produces a range of shotguns named Michelangelo and appears to have engraved at least one of its guns with, er, images taken from the work of the very same Italian artist who created David – Michelangelo!

Engraving on the Michelangelo range of sporting shotguns
Engraving on the Michelangelo range of sporting shotguns

Perhaps Italy should have done a little fact checking before shooting its mouth off over the Armalite ad 😉

Italy could end up shooting itself in the foot over this tempest in a tea cup. Brutta figura time?

Most Popular

Foggy Milan

A Foggy Night in Milan – Photographs

Many years ago when I first came to Milan, winters were cold and foggy. Nowadays fog in the centre of Milan is quite rare, which is why when I say it was good and foggy the other evening I whipped out to attempt to capture the atmosphere, and to try out a fast 50mm f1.4 lens.

Here, then, are a few black and white photographs of Milan in the fog. Why black and white? First, I like black and white, and second, black and white captures the mood of foggy nights better, or so I think.

There is also an image of the, er, Christmas butterflies in via Paolo Sarpi. Well, they look like butterflies to me, but I think they are supposed to be angels.

Post-Flu Italian News Roundup

Seeing as I’ve been out of action for a while, I thought I’d kick off with a brief round up of what has been in the news in Italy recently.

To be honest, there is not much which is that new. It’s all a case of variations on a themes.


Related Posts

Academic arrogance

Something else I'm hearing a bit about these days is the arrogance which pervades the academic establishment here. My concept of education is not solely

First real post from my PDA

Yep, that's right, I've written, or rather, tapped this entry out on my horribly geeky personal digital assistant. It's actually proving to be quite a