The inimitable Apple iPhone was officially launched in Italy by TIM (Telecom Italian Mobile) and Vodafone yesterday.
The Milanese, at least, decided that this object was the apple of their eyes, and formed long queues outside mobile phone shops in a attempt to obtain what has become the latest technological must-have fashion accessory.
Stop reading, start speaking
Stop translating in your head and start speaking Italian for real with the only audio course that prompt you to speak.
All this enthusiasm comes despite high priced mobile phone service plans, and the sluggish Italian economy. To be fair though, Milan’s own economy is far from sluggish, which means the well heeled Milanese can afford to splash out and make the iPhone ‘MyPhone’, so to speak.
Was I in the queues? No. I’m probably going to end up with a Blackberry, sooner or later, at least once I’ve paid off the dear old Italian tax man.