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Google Adsense

Having experimented with a service called Adbrite and achieved zero, installed an adserver, but did not have the time to exploit it, so I finally activated my Google Adsense account and have set up Google adds on my Englishisin.com website; not everywhere. I don’t know how well this will work, but it was quite easy to set up and I shall keep an eye on things to see how they are going. If I manage to cover annual hosting costs, I shall be happy.

In adding Adsense, I’ve also taken the opportunity to add a few more enhancements, which I hope will add to the user experience and usefulness of my site. There is now a way of seeing the weather and the time in various locations (more will be added) and I’ve added my Platial map to my website. I still have to tinker with the css a little to get things looking better, but so far I’m quite happy with the result. Google magic is ensuring that relevant adds are showing up and now Adsense allows the display of both text and image ads, which means things look a little more colourful.

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Now, I’m not the biggest fan of adverts, but, having said this, I suppose what really bugs me about ads is that they are so random, which means that I rarely see ads about subjects that interest me. Google, however, is mastering the art of linking ads to content, so that, by and large you get ads about services which you might find useful. This is not so much advertising, as ‘adformation’ , as I shall refer to it. Adformation is a sort of half way house between advertising and providing information about products and services someone may actually find useful. This is an approach I like, and we are going to see more of it especially when digital TV hits us all.

I shall report on the progress of my Adsense adformation adventure as and when things happen.

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Trash in Naples, Italy

Trash Troubles A Burning Issue in Naples, again

A while back, a while before the election of Berlusconi into power, Italy, and Naples in particular, came to the attention of the world for all the wrong reasons. It was a nasty situation, possibly provoked by the mafia, which left Naples full of festering piles of garbage. Well, the trash, alas, is back.

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