In this edition of my Italian Design Classics series, I am going to take a fast-track look at an undisputed icon of Italian design: the Fiat 500.
Here’s the 500 story, from its conception to the re-launched contemporary version of this Fiat classic which is on roads now.
Originally designed by Dante Giacosa in 1957, the “Cinquecento” was marketed as a cheap and practical town car, much like today’s Smart.
With its tiny 479cc engine sitting in the rear, the Cinquecento was one of the first motor vehicles to be deemed a ‘city car’ and was aimed at meeting demand in post war Italy for cheap, functional, and economical family transport.
The Cinquecento proved popular not just in Italy but also across Europe, this led FIAT to produce more grown up versions such as the “Giardiniera station wagon” and the FIAT 600.
For me, the classic 500 was brings back happy memories of many a childhood holiday. With each year came the challenge of getting into the back of my auntie’s car. Eventually I grew too long and simply could get in no longer!
The form and features of this quirky little car have transformed the original version into a collector’s item. Cinquecento enthusiasts have set up clubs al over Europe, such as the Fiat 500 Enthusiasts club in the UK.
Production of the original 500 ended in 1975.
In 2007, the Cinquecento was reinCARnated when FIAT launched the new version exactly 50 years after the first model rolled off production lines.
The design of the 2007 Fiat 500 is based on the 2004 Fiat Trepiuno concept. This car features a distinctive retro-look just like the New Volkswagen Beetle and the BMW MINI, but managed to keep the cost of the new version lower than those of its VW and BMW retro-versions of iconic classics.
Since the launch of the new shape various advertising campaigns have been created which often use the quirky nature of the car’s design as a selling point. Attempts to give sales a boost via celebrity endorsements aimed at different target markets; some more successful than others; have been made – such as this one with Jennifer Lopez:
In my opinion, this advertisement for the latest Abarth model is more successful at highlighting the appeal of the 500:
Here’s a photo of the new Abarth model which was on display at the 2011 Bologna Motor Show:
The new versions of the “Cinquecento” have become a common sight on roads across Europe, so the relaunch appears to have been a success. Indeed, it was much more of a success than that of the launch of New Beetle, which VW are now attempting to re-relaunch.
The best news of all for me is that I can comfortably fit into the spacious new version!
If you have a photograph of your very own Fiat 500 in a suitably Italian location, let me know via a comment and I’ll add it to a special readers 500 post.
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About Paolo Feroleto
Designer of the ItalyChronicles.com logo, Paolo Feroleto is a design hound who sniffs out all things design and writes about the best of what he tracks down here on ItalyChronicles.com.
A designer of Italian origins, Paolo has over 13 years industry experience obtained from working in mixed discipline design studios in the UK and abroad.
Paolo has worked with a range of clients – from small independent retailers, to large blue chip companies. His projects have included building corporate identity, designing literature, creating stands for exhibitions, as well as devising graphics for retail outlets and websites. Examples from Paolo’s portfolio can be found on his website, here: Four Design, where Paolo can also be contacted.
Paolo also teaches Graphic Design and develops creative discovery workshops for educational and professional environments.
Currently based in the UK, Paolo likes to spend his time traveling as much as possible.
New Fiat 500 photo by Sos.andre.
LindyLouMac in Italy says
I have always been a fan of the Fiat 500 and when they redesigned it was disappointed, but will admit I have got used to the change and love it again! . It is snowing here so I am enjoying staying warm and catching up with all my blogging friends.
Paolo Feroleto says
Thanks for the comments, great to see you all have some lovely memories of Italy tied in with the Cinquecento experience! For me, the classic version always reminds me of comedy moments being crammed in by my relatives in Italy, just to make a short distance across town to visit MORE relatives…
In reality I could have walked quicker and been in less pain! I love the sketches, love styles.
Grazie mille! Paolo.
Michael Viljoen says
Bella!! Can’t wait for the new Abarth shop to open in Joburg!!
Robyn says
A couple of Fiat 500 sketches.
My cinquecento:
http://havedogswilltravel.blogspot.com/2011/06/dream-car-fiat-500-watercolour-sketch.html
and the first one I fell in love with here in Tuscany:
http://havedogswilltravel.blogspot.com/2007/01/annas-car.html
FrankCanada says
The first 500 by Dante Giacosa was actually made in 1936. It is better known as the Topolino. The 500c was built from after the war to 1957. The Fiat 600 came out in 1955, a little before the Nuova 500 in 1957. The new Abarth 500 looks great, can’t wait to take one out for a rip.
Robyn says
I sketched mine in watercolor the day I got it. It was love at first sight. The sketch is on my blog.
Andrea says
I <3 my Fiat 500. I have the Soul Blue which you can see here: http://www.destinationeurope.net/wp-content/uploads/2011/08/fiat500.jpg That's in France not Italy though. 🙂
Alex Roe says
Hi Andrea,
Well loved 500s in France are fine too 🙂
Ciao,
Alex
Judith of Umbria says
Oh, Alex, you are such a lad! So are you going to buy a new Abarth 500?
Alex Roe says
Hi Judith,
Actually, the article is by Paolo ‘Lad’ Feroleto, not me!
As for buying a 500 Abarth, nope. First, I don’t really need a car at the moment, although I would not mind having the use of one from time to time, second, I’d prefer an Alfa Romeo Giulietta Abarth, but I don’t think one exists – yet.
Hope Umbria life is going well 🙂
Ciao,
Alex