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Design: Salone del Mobile 2012 Preview: Part two

Following on from part 0ne of my Salone del Mobile 2012 Milan, Italy design fair preview, here are more examples of home furnishing design on show at the Salone which are well worth looking out for.

In Milan’s Via Tortona, the SuperStudio Group are creating a temporary museum for new design.  The museum offers young designers a wonderful opportunity to showcase their work, and what better time to show their skills off than during the week of the Salone del Mobile.

You can learn more about the museum in this video, here: SuperStudio Group – Temporary Museum for New Design

On the other side of Via Tortona at MOST, Designersblock will be displaying a variety of designs in a 500 square meter area exhibition space.

One designer whose work has been especially selected for 2012 is Constanze Schweda and the Curl table concept.

Curl Shell Chair
Curl Shell Chair

You can view more about the participating designers here: Designersblock Milan 2012

One of my favourite design studios, GumDesign is creating a ‘fantasy space’ within Max & Co’s flagship store.  The idea of the space is for viewers to “immerse themselves in a world of emotions, feelings and moods where autonomous objects come to life.”

Floating leaves, trees, and a cuckoo clock are just some of the objects featured.


Driade are showing off various new products. One that caught my eye is the cartoon-like splash ‘Tavolino’ designed by Elena Manferdini.  It’s playful and quirky design makes use of organic shapes.

driade Tavolino
driade Tavolino

The Venetian designer Luca Nichetto has liaised with Casamania to create a neat seating collection using rigid cross upholstery.


Konstantin Grcic designed Topkapi for Marsotto. It’s an interesting concept, which combines classic styling with the traditional but timeless white marble from Carrara in Tuscany.

Marsotto Marble Table
Marsotto Marble Table

Fabio Novembre and Venini teamed up to create ‘Murana’, a visually appealing vase with an imprinted face.

Murana Face Vase
Murana Face Vase
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LorenzKaz will also be showing some new products which remain top secret until the Salone kicks off.

Members from the YoungDesigners group will also be involved with various events which showcase the work of designers under the age of 35.  You can keep up to date on goings on via their website: YoungDesigner

So that’s my suggestions for a flying visit to the Salone del Mobile this year.  If you have any tips for not-to-be-missed objects or designers, then let us all know in a comment below.

Click here for Part 0ne of my Salone del Mobile 2012 Milan, Italy design fair preview.

The 2012 Salone del Mobile runs from Tuesday 17 to Sunday 22 April 2012.

The 2011 edition of Salone del Mobile was attended by 282,483 trade operators, 177,964 of whom came from 154 countries; 32,870 members of the general public and 5,967 communications professionals.

Thanks – Paolo Feroleto

About Paolo Feroleto

Paolo Feroleto
Paolo Feroleto

Designer of the ItalyChronicles.com logo, Paolo Feroleto Italy Chronicles’ resident design hound who sniffs out all things relating to Italian design, as well as hunting down the odd designer for interviews. He writes about the best of what he finds here on ItalyChronicles.com.

A designer of Italian origins, Paolo has over 13 years industry experience obtained from working in mixed discipline design studios in the UK and abroad.

Paolo has worked with a range of clients – from small independent retailers, to large blue chip companies. His projects have included building corporate identity, designing literature, creating stands for exhibitions, as well as devising graphics for retail outlets and websites. Examples from Paolo’s portfolio can be found on his website, here: Four Design, where Paolo can also be contacted.

Paolo also teaches Graphic Design and develops creative discovery workshops for educational and professional environments.

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