Marketing Italian Food

Seafood Soup for the New Year in Italy

We've got friends from England staying at the moment and yesterday we had slices of ham by the Italian company Rovagnati, a brand which is virtually a household name in Italy, yet our friends had never heard of it.  The quality of Rovagnati's cooked ham is very high.It's possible, I suppose, … [Read more...]

Diesel Reactions

I wrote about Italian fashion wear company Diesel's 30th anniversary promotional video recently, and I've been showing the video to a range of people to gauge reactions.I still want to show it to a few more people, but I thought some might like to know the reactions I've had so far. … [Read more...]

Does Marketing Promote Child Abuse?

Now, why should a blog from Italy be asking such a question? Well, I have a child, and like most children, he watches TV. My little son is bombarded with highly sophisticated targeted marketing. You probably know what I mean.Here is an illustration. My child watches X cartoon, and X cartoon is … [Read more...]