Life in the Living Museum
Like much of Europe today, the US auto industry was regarded as a basket case just two short years ago. Detroit was about to join the list of smokestack cities. Germany’s Daimler wanted out of its Chrysler operation. The US Government had little choice but to bail the industry out to the … [Read more...]
Fiat boss Sergio Marchionne announced today that Fiat, Italy's leading car maker, was to change its name to Fysler to reflect its association with American automaker Chrysler.Marchionne said that he decided the name change was essential to Fiat's success in the US and world market.After … [Read more...]
Fiat boss Sergio Marchionne is arguing with the iconic Italian car manufacturers unions at the moment. Marchionne wants Fiat Italy to become more efficient and more productive. The unions think Fiat wants to deprive them of workers rights.If Marchionne does not get his way, he's hinting that … [Read more...]
Thanks to Gianluca, one of my tourism master students, I heard a charming story of Italian chivalry. The star of this story was a certain Luca Cordera di Montezemolo, who, when not acting as an impromptu taxi driver, runs Italian sports car maker, Ferrari.A brief hunt around the Italian … [Read more...]
Statistics indicate that car crashes are the primary cause of death for children in Italy.The numbers worry Italian car manufacturer Fiat, so, along with the Fiat dealers association, the Italian car manufacturer is promoting in an initiative designed to underline the importance of taking safety … [Read more...]
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