During one of my English language classes today we started discussing one of the projects that my students had worked on as part of their marketing master. This project happened to involve creating a marketing and communications plan for a holiday resort (tourist village/villaggio turistico) in … [Read more...]

While teaching a group of marketing students today, we got talking about Google's Adsense system, which, I have to say, I think is brilliant.  It really is a genial system, and it is no wonder that Google makes a bomb from it.  I have to admit to clicking on Adsense text ads from time to time, not … [Read more...]